Publisher Vetting
Approval — before the first call.
Identity & business verification
Legal entity, operating history, and beneficial ownership confirmed. Anonymous applicants are declined.
Traffic method review
Channels, creatives, and landing flows disclosed and reviewed against network standards and vertical regulations.
Reference & history check
Prior network relationships checked where provided; industry blacklist and complaint-history screening.
Per-vertical authorization
Approval is granted per vertical. Sensitive verticals (Medicare, final expense) carry additional creative pre-approval requirements.
Contract
The publisher agreement binds consent, disclosure, and quality obligations before any traffic flows.
Monitoring — while traffic flows.
- Quality metrics per source — connect rates, buffer pass rates, duplicate rates, and conversion tracked continuously against network baselines
- Fraud-signal monitoring — repeat-caller patterns, line-type anomalies, geo mismatches, short-call clustering; automated flags, human investigation
- Creative & landing re-review — material changes require re-disclosure; spot checks verify what's actually running
- Recorded-call sampling — compliance sampling of call handling in sensitive verticals
- Consent evidence audits — random and for-cause requests for consent records; failure to produce is treated as absence
Removal — when standards are broken.
| Finding | Action |
|---|---|
| Metric drift without misconduct | Written notice, remediation window, volume reduction until resolved |
| Undisclosed source or creative change | Immediate pause; reinstatement only after full re-review |
| Missing consent evidence | Pause, clawback of affected events, for-cause audit of the account |
| Fraud, spoofing, impersonation | Immediate removal, forfeiture per agreement, affected advertisers notified |
Removals are recorded permanently. Removed publishers do not return under new names — identity verification at approval exists partly for this reason.
Have Compliance
Questions?
Talk to our team about how TCPA, DNC, and publisher vetting apply to your specific program.
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