The standards that keep payouts high.

• Disclosed sources. Channel, creative, and landing flow declared before launch and re-declared on material change.
• First-party intent. Consumers reached you through your content or media — not through purchased lists dialed cold.
• Accurate creatives. Offers, prices, and affiliations represented truthfully. No fabricated urgency, no implied government affiliation.
• Consistent metrics. Sustained abnormal short-call rates, duplicate spikes, or geo mismatches trigger review.

• Incentivized, rewarded, or forced-click traffic
• Robocalls, ringless voicemail, or autodialed outreach without compliant consent
• Data resale, co-registration misuse, or re-dialing aged/purchased data as fresh
• Spoofed caller IDs, misleading IVR scripts, or impersonation of carriers and government programs
• Undisclosed rebrokering of other networks' calls or leads

• Evidencable consent for every call and lead — method, timestamp, and the exact language shown, retained and producible on request.
• Clear disclosures on landing pages: who is collecting data, who may contact the consumer, and how.
• DNC compliance for any outbound dialing, with scrub logs available for audit.
• Full detail in our consent & TCPA practices and the publisher agreement.

Vetting and ongoing monitoring are described publicly on the publisher vetting page.