The industry's language, in plain English.

Buffer time

The number of connected seconds a call must last before it becomes billable. A 90-second buffer means calls that end at 89 seconds cost the buyer nothing. The buffer allocates risk between buyer and seller — longer buffers favor buyers. See how we use it in the pricing model.

Warm transfer

A call handed from one live agent to another with the consumer already qualified and introduced — as opposed to a cold inbound where the buyer's agent starts from zero. Warm transfers command higher prices because qualification labor is already done.

Duplicate lead

A lead the buyer has already received — from the same vendor, a different vendor, or their own funnel — inside an agreed lookback window. Honest networks detect and credit duplicates automatically; see lead & call quality.

Connect rate

The percentage of delivered calls or dial attempts that reach a live conversation. Low connect rates usually mean stale data or bad dayparting, not bad phone systems.

Payout

What a network pays a publisher per qualified call, accepted lead, or click. Payout terms include the rate, the qualification standard, and the payment schedule — all three matter. Ours are published on payouts & terms.

Cap

A volume limit on a campaign — daily, hourly, or concurrent. Caps exist so a buyer's agents aren't flooded past capacity, and so publishers know how much a campaign can absorb before they scale media.

Ping-post

A lead delivery protocol in two steps: the seller "pings" partial, anonymized data; buyers bid or accept; the winner receives the full "post." It lets buyers filter before paying, and sellers price to demand in real time.

Jornaya / TrustedForm

Third-party lead-witness services that record proof of a consumer's form interaction — what page, what language, what timestamp. Buyers use these tokens to verify consent evidence independently of the seller's word.

Consent (one-to-one)

The consumer's documented agreement to be contacted by a specific, named party via specific channels. "One-to-one" means consent naming the actual caller — not a buried list of 800 "marketing partners." Our capture standards are on consent & TCPA practices.

DNC scrubbing

Checking outbound contact lists against the National Do Not Call Registry and state equivalents before dialing, with logs retained as proof. Absence of scrub logs is absence of scrubbing.

IVR

Interactive voice response — the automated menu or voice flow that greets and qualifies a caller before an agent. Well-built IVR filters wrong numbers cheaply; badly-built IVR hangs up on your best callers.

RPM (publisher)

Revenue per thousand impressions or sessions a publisher earns from a traffic source. Publishers compare networks on effective RPM, which is why payout transparency matters.